Search Engine Optimization
The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your website’s page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night. (while thousands of people visit your website)
First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you’ll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.
How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you don’t have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating ñ a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking ñ not a bad deal. For large site mapsÖ over a hundred links, create smaller site maps.
Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page ñ H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.
Meta Tag Mania & Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join the club! While what’s in the meta tags are important.. how should we say, It’s what’s in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what’s written on the page. Create useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!
Search Engine Optimization Part I
The first thing you should know about SEO is that Consistency is the keywords.
Because of that, in this first article I will cover the immediate things that relate tosolid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:
Search Engines Rank web pages, not web sites. You should have unique Titles, Descriptions and Keywords in your pages. Therefore, there should be only one page per keyword phrase you are targeting, highly focused on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.
Your web site has to be relevant to searchers, not just the search engine.One very important area of SEO is to be well-balanced. There many variables that matter when it comes to optimizing a site, there is not a specific area were all the effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank “O” If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?
Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.
Build real content for people, not for machines.
It is said that content is king, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is one of the most important areas Search Engines evaluate for relevancy, and therefore positioning. Keep your content updated either by adding new, or by editing existing one. The relation between content and its freshness is a must. Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.
Search Engine Optimization Part II
In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
Lets review the last 5 areas:
Provide a road map of your web site, and search engines will follow it. Called the sitemap, this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine’s index. Search Engines look for the robots.txt file, so make sure you have it.
As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don’t want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.
Submit your site to related categories in niche directories. Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.
Writing articles about your site, a great way to get new content.
This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and don’t forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.
Become an authority in your field. Visit relevant forums and blogs.
Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.
about the author,
Joe Casias is a 15 year vet to network marketing and online marketing, his mantra has always been about the “people”. He understands you have to want to really help others in order to be successful.
With several websites, his favorite uses a system that has made ordinary people, extraordinary money. Visit Here
Search Engine Rankings
The strategy employed to increase your search engine
rankings may seem like rocket science to you, so you have
decided no to deal with this issue. I am here to tell
you the time has come to face your website! A high search
engine ranking for your website is so vital that if you
have the desire to actually succeed in your
business, there is no way you can continue to avoid this
85% Look Through Search Engine
At least 85% of people looking for goods and services find it though websites that understood the importance of ranking high on search engines such as
Google, Yahoo, and MSN. The Concept of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That’s what search engine optimization is about.
You can teach learn all the technical information
available online to figure out how to optimize your web
pages to achieve higher search engine rankings. Or you can look at a few
simple things on your pages, make some small adjustments,
and most likely see improved rankings quite easily. The
first thing you should examine is the title bar on your
Search Engine Tip’s
The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage’s title bar should include the most important
keywords or phrases, one of which would include your
First click on all your links and examine the title bars on
the pages you access. Every title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Be sure not to repeat keywords more than once in the title
bars, and make sure that identical words are not next to
The next tip to put under your microscope is your website
content. Search Engine generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords, the words that potential customers will be typing into
search engines to find your site.
Aim to have around 400 – 600 words on each page, but if this is
not desirable due to your design, aim for at least 300
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. But,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.
Next we come to what is called meta tags. I know this
sounds like something weird and not familiar, but it is
really just simple code. Many people believe that meta tags
are the key to high Search Engine rankings, but in reality,
they only have a limited effect. Still, it’s worth adding
them in the event that a search engine will use meta tags
in their ranking formula.
To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name=”keywords” content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.
Then here is the big one, we come to the issue of link popularity. This is a
major factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
If you type in “free link popularity check” in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren’t many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.
Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can’t
boost your rankings yourself. Don’t ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.
One of the easiest and best strategies ever used to advertise your online business is with Articles. It is a proven strategy along with being one of the most cost efficient and effective ways. By the term “Article” you might already know what type of advertising this is. By creating articles that are content rich and provide value, you have a chance to influence those of whom you reach. The great thing about marketing with articles is the ability to brand yourself as a leader.
With the internet being a World Wide market, you have the potential to reach thousands of people and attract thousands of customers. This is the power of article marketing, if you have been ignoring the elephant in the room, your are missing out on some serious earning potential.
How Does Article Marketing Work
In the next few paragraphs I will give a step by step outline on Article Marketing that you can apply to what ever business you are working.
For starters you will need a informative 300 minimum word article about your product or business that you are marketing. For instance, If your business is in the Culinary Industry, then your articles need to provide tips, techniques and advice on equipment and the latest trends of the culinary world. The one big mistake you want to avoid is writing something that is not inn or related to your niche.
Now that you have your content written, you must take advantage of the “Article”. How you ask? Well let’s look at the main reason we have decided to write an Article. You’ve decided to write this for one goal in mind “TRAFFIC” So to capture new leads and sales you have to give the reader the option to visit your site. This is usually done at the end of the article know as you email signature or a resource box.
Putting a link to your site in the email signature or resource box will provide the readers you reach with the ability to visit your site and could result in a large amount of traffic to your site overnight.
Now it’s time to submit your articles to as many articles directories as possible. Here is where you will have to do some research. You can find article directories all over the internet, but not all are created equal. So do your self a favor and do a little investigating.
Now if you are on a budget, you can opt for the free submissions that are being offered all over the internet. But if you have a marketing budget for this strategy, by all means paying for a few submissions will be wise of you.
Alright, now that you have done the writing and submitted your article, when someone reads your article displayed in one of the directories and you have provided a link back to your page you will start to generate leads. Pretty Simple!!
Another great thing about Article Marketing is the chance of being picked up by a printed publication. This would give the subscribers of the publication a chance to get to know You as well as your products and services.
Here is why Article Marketing works so well, there are tons of article directories displayed on endless websites. And these websites are seen by millions of people, which in turns makes it easier for the search engines to index them.
Now in article marketing there is a technique called “back linking”. Now back linking are links to your website, from another website that may have a higher page rank than yours. But because you have offered some content/value to the website, you are now sharing success with the sites you are linking to.
Getting ranked by search engines can be a long drawn out process. Most times, the results take days and even months before any significant traffic is produced. In some cases, even after waiting for a certain amount of time, you don’s see the results you we’re expecting. This is the main factor for internet marketers using the back linking technique. It’s instant online recognition in the shortest amount of time and requires less of an overall effort.
Now with all that being said, what if you don’t have enough time to write these articles. You can always hire a ghostwriter to write for you. The usual going rate for this is between $3-$10 dollars.
So, with all of the advantages to article marketing, you see why this has become one of the most often used marketing strategy. Go out and do some article marketing for your site and reap the positive rewards it will bring to your site.
Let’s talk about “MLM INTERNET MARKETING” does it work, is it easier or should you avoid it like the plaque. One thing is for sure, a lot of people are doing it these day’s. Now here is the question everyone wants to know about mlm internet marketing, is it worth the effort? Some would say with no question, but others say hell no, it’s way to much to learn and not very duplicatable. Now I’m gonna shed some light on this subject and give some reasons on why most will fail with mlm internet marketing.
MLM INTERNET MARKETING LESSON 1
The biggest reason most of mlm internet marketers fail is because they are not in it for the long haul. Most marketers are attracted to the big numbers online marketing can bring, but their forgetting one thing, the most important thing and that is, it takes time and a lot of effort to become notice. There is going to be a little of some delayed gratification your gonna have to accept. And if you don’t, you can bet your gonna fail. Don’t be like everyone else and want to get this quick it doesn’t happen that way.
MLM INTERNET MARKETING LESSON 2
The next biggest mistake a newbie will make is not committing to one way of marketing. What I mean by this is they will try blogging for 2 months and not get one single lead and switch what their doing. Big fat mistake, with all the different type of marketing you can do you must chose one and only one. Here is where the magic will start to happen for you, again you need to understand there is going to be some delayed gratification in this process. Just keep your head down and continue to work.
MLM INTERNET MARKETING LESSON 3
The third mistake is not attending live events. Most newbies have never attended a live event and it’s hurting their business badly. Why you ask? Well for a number of reasons, but the most important is that of networking with others, showing up at these events and having a drink with someone you study or admire can be big for your business. These events are a must for your mlm internet marketing training. Not only do you get to mingle, ask questions, be part of the event, you get educated in the process and that’s the thing you need the most. oh yeah, bring a camera and take lots of pictures!!
MLM INTERNET MARKETING LESSON 4
The next mistake most mlm internet marketing newbies make is not “investing” the right way. Now understand that investing back into your business is a must. But, most newbies are simply investing to much “time” into learning internet marketing. This goes back to lesson number 1, pick one method and go for it.
Now about investing money back into your business, let me just say this. If you want to earn a six figure income, you MUST invest in your business. Most want to earn that six figure income, but are not willing to pay $47.00 on an e-book that could make them millions. REALLY? I’m not sure I understand that way of thinking, but if that is your way of thinking you might want to choose another profession.
MLM INTERNET MARKETING LESSON 5
The last mistake mlm internet marketing newbies make…they stop doing what makes them money. They are so sure that internet marketing is going to be the ticket, they stop prospecting all together. They read and read and read with out taking the action that is most important. Yes I do internet marketing, but I do internet marketing as one of my strategies. I don’t do it as the end all. Have you ever heard ” don’t put all your eggs in one basket” same difference. Plus, let’s be honest, it’s important to those who you will eventually work with that you know different ways to prospect. So, don’t paint yourself into a corner or become one demential in your prospecting. The more you know, the more you become attractive.
To Your Success,
Today I want to talk with you about your “MLM BUSINESS PLAN”. You see, if you are Failing to Plan, you are Planing to Fail. It is really that simple. Come on we’ve all be there, All you do is “busy work” check email, tweet, facebook, check volume and email again. Nothing productive is coming out of this. Listen folks, we get paid to do two things, Recruit and Retail/Customers. That’s it, this is how we get paid. Here are some suggestions for your MLM BUSINESS PLAN!!
So, I just want to give you some tips on how to stay productive. Oh yeah, get a pen and paper, take some notes, share them with your team. A leader in this industry always educates himself, people don’t follow follower’s, they follow leaders. Leaders that present them value. All people ask for is a system to help them be successful, so give it to them. What I’m about to share is the foundation of your business. If you as a leader implement this system, your team has no choice other than to follow. Let’s get started.
Tip’s For MLM Business Plan
1. Setting Goal’s
Setting goal’s is something so easy, but really under valued. When you set your goal’s you need to set Daily, Weekly and Monthly goal’s. Now, in the beginning it’s important to understand that these goals need to be realistic. This is where most, mess this up, they set goals for themselves just a bit to high, then they miss, then they quit. So, set realistic goals as part of your MLM BUSINESS PLAN. Keep them simple. Remember this has to be duplicated by your team. As you grow as a Leader, so will your goals, we all have to start somewhere.
2. Daily Tasks
Daily tasks are a must. If your on my team, you know that daily task is one of the most important things to me. Why? Because in most cases you will be sponsoring an Employee mindset person. So, in order to change this mindset and transition them into a business mindset, you have to provide them with structure. You see most people have tasks to complete at their jobs so this process is familiar, they know they can do this part of the business. So you need them to commit themselves to tasks and when you do this, you will establish a commitment and with commitment, comes success!!
Setting deadlines can be so magical. I know you know what I’m talking about, you’ve been there. Your boss (my wife) ask for something to get done and like clock work, you make it happen. So, implement this into your MLM BUSINESS PLAN. It works in conjunction with your daily, weekly and monthly goals. For example; give yourself 60 minutes to TALK with 8-10 people, that’s an average of 5-7 minutes with your prospect, if your taking longer than 5-7 minutes your saying to much.
Now, don’t take this one lightly. It has the power to make you or break you. Really, review your daily,weekly and monthly goals. At this time tweak anything that needs to be tweaked. Here is your chance to improve your marketing and closing skills. Also help your people with this, this will keep them accountible and using this foundation system.
So, there is just a bit of information for you, nothing to big, but again it’s not about you, it’s about your people and when they first start, they need a simple MLM BUSINESS PLAN to follow something they understand. A simple system will provide small victories and lead to bigger ones.
To Your Success,
So, you just joined your first “MLM Business” you are so excited you can’t even sleep, I know I’ve been there. But before you go out and throw up on your friends and family, you need to take deep breath and understand what’s about to happen. Ok lets take a look at a possible scenario, you may or may not know anything about business, but hey your a smart guy/girl and people like you. You know what you have in you MLM BUSINESS will change the lives of so many, but will people listen? Here is where you need to take that deep breath, Let’s Look at the steps that we need to take to Present Our MLM BUSINESS to your people in a Professional way.
PRESENTING YOUR MLM BUSINESS
Ok let’s get started, there are a couple of things you must do to separate your self from the masses.
The first thing you must know, it’s not about you!!, What? Yup, you must understand this is bigger than you. Most network marketers make it to much about them and they wonder why the struggle with signing people up. This is how it works, people should want to join you because you can lead them and you have the knowledge on how to succeed, not because you want them to help you get rich.
Second thing, you don’t want to sign up just anybody, why? well because this is your business and you need to be picky on who you work with. Now understand what I’m saying, I’m not saying to prejudge anyone, but they must qualify to work with you. Here’s the issue, if you just sign anyone up who is willing to sign up, then guess what, your team is going to do the same thing. But if you take the time and be professional about the situation and explain to your prospect, hey listen, I’m not sure you have the skill we’re looking for, but this is what I have. Then you have just implemented a system or standard for your team to follow.
LETS PRESENT YOUR MLM BUSINESS
Ok, now that we have those two major understanding out of the way, lets look at what we really have to do and know about presenting our MLM BUSINESS. This MLM BUSINESS is simply a numbers game and if anyone should tell you otherwise I would disagree with them in a heart beat. But let’s say you have some great contacts you have made through the years and you would like to introduce your business to some of them. So you have successfully booked some appointments to meet with some of your business contacts. You’ve done this in a very professional way that those who you are meeting with have been qualified by you asking them a series of questions. They have responded with the answers you we’re looking for and now you can take the next step.
STOP!! here is what you need to understand going into this. Some will and Some won’t and that’s ok, it’s just part of the process. So, when you go into presenting your business you must remind the person of his or her goals and this is why your meeting with them. Again, what your about to show them is something that you take very seriously and you don’t just do this favor for everyone, but your willing to share it with them.
MLM BUSINESS PRESENTED
Now that you have presented your business to your contact, what’s next? Here is where 99% will mess up. Instead of asking for the sale or partnership they allow the prospect to determine the outcome. Don’t do that, up to this point you have been a professional business man/women continue that trend by saying the following.
Let’s give your prospect the name of Ernest,
Ernest before we continue I do have a couple more questions I need to ask, now the important thing to understand is the answer’s to the following questions will determine If I think we can work together. Fair enough? Great, ask the questions and create a new partnership.
To Your Success