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Search Engine Optimization
The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your website’s page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night. (while thousands of people visit your website)
First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you’ll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.
How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you don’t have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating ñ a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking ñ not a bad deal. For large site mapsÖ over a hundred links, create smaller site maps.
Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page ñ H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.
Meta Tag Mania & Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join the club! While what’s in the meta tags are important.. how should we say, It’s what’s in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what’s written on the page. Create useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!
Search Engine Optimization Part I
The first thing you should know about SEO is that Consistency is the keywords.
Because of that, in this first article I will cover the immediate things that relate tosolid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:
Search Engines Rank web pages, not web sites. You should have unique Titles, Descriptions and Keywords in your pages. Therefore, there should be only one page per keyword phrase you are targeting, highly focused on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.
Your web site has to be relevant to searchers, not just the search engine.One very important area of SEO is to be well-balanced. There many variables that matter when it comes to optimizing a site, there is not a specific area were all the effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank “O” If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?
Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.
Build real content for people, not for machines.
It is said that content is king, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is one of the most important areas Search Engines evaluate for relevancy, and therefore positioning. Keep your content updated either by adding new, or by editing existing one. The relation between content and its freshness is a must. Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.
Search Engine Optimization Part II
In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
Lets review the last 5 areas:
Provide a road map of your web site, and search engines will follow it. Called the sitemap, this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine’s index. Search Engines look for the robots.txt file, so make sure you have it.
As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don’t want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.
Submit your site to related categories in niche directories. Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.
Writing articles about your site, a great way to get new content.
This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and don’t forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.
Become an authority in your field. Visit relevant forums and blogs.
Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.
about the author,
Joe Casias is a 15 year vet to network marketing and online marketing, his mantra has always been about the “people”. He understands you have to want to really help others in order to be successful.
With several websites, his favorite uses a system that has made ordinary people, extraordinary money. Visit Here
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Search Engine Rankings
The strategy employed to increase your search engine
rankings may seem like rocket science to you, so you have
decided no to deal with this issue. I am here to tell
you the time has come to face your website! A high search
engine ranking for your website is so vital that if you
have the desire to actually succeed in your
business, there is no way you can continue to avoid this
85% Look Through Search Engine
At least 85% of people looking for goods and services find it though websites that understood the importance of ranking high on search engines such as
Google, Yahoo, and MSN. The Concept of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That’s what search engine optimization is about.
You can teach learn all the technical information
available online to figure out how to optimize your web
pages to achieve higher search engine rankings. Or you can look at a few
simple things on your pages, make some small adjustments,
and most likely see improved rankings quite easily. The
first thing you should examine is the title bar on your
Search Engine Tip’s
The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage’s title bar should include the most important
keywords or phrases, one of which would include your
First click on all your links and examine the title bars on
the pages you access. Every title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Be sure not to repeat keywords more than once in the title
bars, and make sure that identical words are not next to
The next tip to put under your microscope is your website
content. Search Engine generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords, the words that potential customers will be typing into
search engines to find your site.
Aim to have around 400 – 600 words on each page, but if this is
not desirable due to your design, aim for at least 300
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. But,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.
Next we come to what is called meta tags. I know this
sounds like something weird and not familiar, but it is
really just simple code. Many people believe that meta tags
are the key to high Search Engine rankings, but in reality,
they only have a limited effect. Still, it’s worth adding
them in the event that a search engine will use meta tags
in their ranking formula.
To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name=”keywords” content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.
Then here is the big one, we come to the issue of link popularity. This is a
major factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
If you type in “free link popularity check” in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren’t many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.
Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can’t
boost your rankings yourself. Don’t ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.
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